Businesses jump into social media for a number of reasons, namely because they realize it is a powerful tool. Still, (those of you who like FDR and/or Spiderman) you have heard it said,
With great power comes great responsibility.
As a social media manager, I have had to think about this responsibility in great detail and meet it with strategy. Social media strategy is a giant of its own, so for now I want to share with you a road map, so-to-speak, of how you might go about managing user engagement on your platforms. Enjoy!
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