Monday, July 28, 2014

A Social Media Engagement Road Map for the Good Times and the Bad

Businesses jump into social media for a number of reasons, namely because they realize it is a powerful tool.  Still, (those of you who like FDR and/or Spiderman) you have heard it said,  

With great power comes great responsibility. 

As a social media manager, I have had to think about this responsibility in great detail and meet it with strategy.  Social media strategy is a giant of its own, so for now I want to share with you a road map, so-to-speak, of how you might go about managing user engagement on your platforms. Enjoy!

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