My last post included a social media response chart for positive activity, negative, and breach in policy. The chart was taken from a research paper I recently wrote entitled,
The paper's intent is to help social media managers build a strong social media strategy for their organization. By summarizing the opinions of fourteen industry leaders, I was able to compile some forty important components of social media strategy suggested by these industry leaders. I then ranked the key components of social media strategy by taking the leaders' most frequently mentioned themes. The paper seeks to help social media managers identify the "must-haves" as they begin to develop their organization's strategy.
You can find the paper here.
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