Essentials of Social Media Strategy

My last post included a social media response chart for positive activity, negative, and breach in policy.  The chart was taken from a research paper I recently wrote entitled,

Essentials of Social Media Strategy. 
 

The paper's intent is to help social media managers build a strong social media strategy for their organization.  By summarizing the opinions of fourteen industry leaders, I was able to compile some forty important components of social media strategy suggested by these industry leaders.  I then ranked the key components of social media strategy by taking the leaders' most frequently mentioned themes.  The paper seeks to help social media managers identify the "must-haves" as they begin to develop their organization's strategy.  

You can find the paper here.

Enjoy!

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A Social Media Engagement Road Map for the Good Times and the Bad

Businesses jump into social media for a number of reasons, namely because they realize it is a powerful tool.  Still, (those of you who like FDR and/or Spiderman) you have heard it said,  

With great power comes great responsibility. 


As a social media manager, I have had to think about this responsibility in great detail and meet it with strategy.  Social media strategy is a giant of its own, so for now I want to share with you a road map, so-to-speak, of how you might go about managing user engagement on your platforms. Enjoy!

 

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